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   The other day, I was visiting a friend and he told me... (June 19, 1990)

The other day, I was visiting a friend and he told me: "I have stopped buying the Times, waste of money, advertisements, advertisements, nothing etc. I now read only the Business And Finance Observer."

"You mean the Ambani's newspaper? I did not know it had come out," I said.

"Of course, it has come out. We get it every day," my friend said. "Here take a look at today's copy."

"Where is it?" I asked, looking at his empty outstretched hand.

"Here," said my friend, putting his empty hand under my nose.

"But I don't see it," I said.

"You are not supposed to see it, you are supposed to read it," he said.

I put out my two hands and tried to hold the paper and peered at it. I could see nothing, just empty space.

"You are holding it upside down. How do you except to read it!" my friend said.

I made a circle with my hands, as if turning the paper.

"Yes, that's better," said my friend. "What do you think of the lead story on the National Development Council's meeting? No other paper has got that angle, the BFO correspondent has got to the barebones of the story."

I tried to read it with great care. Then, when I came to the end of the column, my friend said: "It is continued on page 14, columns three and four." So I carefully counted the pages and turned to page 14. "Bottom of the page, my friend said. "Also see the edit-page article on the eighth five-year plan. It gives you a new insight into planning… No, no, not the left-hand page, the edit-page in the BFO is a right-hand page."

I read every word of it. "Very interesting," I said.

"See their stock-market coverage, and city notes. I rell you, I don't move an inch without consulting it, so much more reliable than the Economic Times."

"And what printing!" I said. "Excellent printing. They must have got the ltest technology."

"Nothing but the best, everything computerised," my friend said.

"I am going to subscribe to it," I said. "I'll tell the paperwalla to drop it at the house from tomorrow."

"Don't tell the paperwalla, if you tell him, he will say it has not come out yet," my friend said. "Just tell Anil ambani to send you a complimentary every day."

 
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